Doors open at 7:30 with priority access given to Web 2.0 Expo Conference Pass and Expo Plus Pass attendees. You can register for the conference for free, just use this code "websf09ignite" at online registration or at onsite registration. You'll need to pick up the badge at the Moscone Center, only 4 blocks away, for proof of registration. At 8:15, pending venue capacity, access will be made available to Expo Only Pass Attendees & the general public.

Interested in putting your own spin on an Ignite presentation? Submit your idea here.

Ignite Where Talks

• Building Personalized Slices of the GeoWeb
  
  Andrew Turner (Mapufacture Inc.)
  
  User-generated geospatial content has become plentiful as the tools of the GeoStack have become nearly ubiquitous. We're becoming awash in masses of geospatial data and the next question will be how to manage it. This presentation will discuss solutions that have been developed to enable users to find personalized interesting localized content from the GeoWeb.
  
  
• Health In the Real World
  
  Steven Hammond (PatientsLikeMe)
  
  By opening a geospatial window on patient-entered medical information, PatientsLikeMe is changing the way patients and researchers look at diseases and treatments in long-term illnesses like ALS, MS, and HIV.

• Who Is in Your Neighborhood? Defining Neighborhood Boundaries & Identifying Localized
  
  Bernt Wahl (U.C. Berkeley)
  
  As Internet search and mobile mapping become more granular, location-based services based on neighborhood data can now tailor to communities’ needs and demographics more effectively.

Launch Pad Talks

• Focation.com: Info at Their Location
  
  Nguyen Le (Focation.com)
  
  Focation.com is a map project based on Google map in Vietnam, Ho Chi Minh City. In the next two months they will have "crowd source mapping" available for aread that lack GIS data, including Ho Chi Minh city.
  
  
• GeoFi: Global Positioning for WiFi-enabled Devices
  
  John Barrus (Ricoh Innovations, Inc.)
  
  GeoFi, a new approach to geo-positioning based on WiFi networks, will be presented. This low-power, low-cost solution requires no new hardware and works on most laptops. It is effective indoors and can be used for a variety of location-based services, from resource discovery to tracking. Attendees will learn how to set up a GeoFi network and can even try it out on their own machines.
  
  
• How to Make a Geographic Wiki
  
  Frank San Miguel (Concharto)
  
  Wikipedia has transformed how people think about collaboration and challenged long-standing traditions about creation and distribution of knowledge. Yet the wiki form has hardly changed in the past 10 years. The next logical step is to enable Wikipedia-style mass collaboration on a map. This presentation discusses the necessary components to make it happen.
  
  
• Introducing Whrrl: Real-Time Personalization for the Real World
  
  Blake Scholl (Pelago, Inc. )
  
  "Whrrl":http://www.whrrl.com – new for Web and mobile -organizes information about where people go, uncovering interesting places and events.
  
  
• Ipoki: a GPS-based Social Network
  
  Diego Fernández Domínguez (Ipoki), Alberto Andres (Ipoki)
  
  Ipoki.com is a GPS-based social network that allows people to share geolocation data using a small application installed in their mobile devices. Ipoki integrates this data with other social web sites like Facebook, Flickr, Netvibes, or IGoogle. Open Social and Android are the future integrations for Ipoki. Social networks, mobile devices, and geodata are joined in this project.
  
  
• On the Shoulders of Giants: Bridging the Divide Between Science and Advocacy
  
  Josh Knauer (Rhiza Labs)
  
  While they might share common goals, creating easy to use GIS applications that satisfy the needs of sophisticated data producers and motivated (but less skilled) data consumers is no easy task. Issues of trust, data provenance, statistical accuracy, and usability are all challenges that cause collaborative GIS systems for experts and novices to fail.
  
  
• Open Space – Ordnance Survey on the web
  
  Steve Coast (OpenStreetMap), Ian Holt (Ordnance Survey)
  
  
• Ordnance Survey – Britain’s National Mapping Agency – has launched OpenSpace, a mapping API pushing OS’s unique cartography in to the hands of geohackers everywhere. Based on OpenLayers and the Ordnance Survey’s hundreds of years experience in top-rate data collection and maps, OpenSpace is perhaps the best API for use in the UK.
  
  
• The Future of Location-Based Gaming
  
  Georg Broxtermann (Orbster GmbH), Jörn Rehse (Orbster GmbH)
  
  The presentation shows how easy it will be to upload and play a LB Game and how item purchasing works.
  
  
• The REST is Up to You: A Deeper GeoStack for Better Apps
  
  Jaron Waldman (Placebase)
  
  The free mapping platforms have evolved in relation to a simple set of consumer requirements like getting driving directions, finding coffee shops, and viewing aerials.
  
  
• TurfTag Launch
  
  Zachary Holmquist (TurfTag)
  
  TurfTag is a Social Utility to assist its users in rediscovering the world around them. TurfTag will connect users to their friends in real space, allow location based searching, connect users to events happening around them, and also give a new look at the objects and locations that surround us. TurfTag is about seeing what you are missing . . .

• Why Trust Top-Down Data? Building Services on Better Maps.
  
  Nick Black (Cloud Made)
  
  Cloud Made provides products and services on top of OpenStreetMap.

1. 
   Vanessa Fox - 5 Things Developers Should Know About Search Engines
   
   750 million people search. Ensure your infrastructure lets search engines turn those searchers into your customers.
   


2. 
   James Levy - Medill Eats Its Own Dog Food
   
   In the aftermath of a serious trust scandal, a journalism school asks tough questions about its future. Transparently.
   


3. 
   David Calkins - Robots Everywhere!
   
   Robots are finally here. Brains, bodies, sensors, and actuators - building, using, and buying robots. Where's your bot?
   


4. 
   Christy Canida - How to Build Online Community Using the 7 Deadly Sins
   
   Building online community doesn't have to be complicated -- just give people what they REALLY want.
   


5. 
   Vinnie Lauria - How to "Use" your Users
   
   From new features, to bug testing, to driving new traffic - how to get the most out of the community using your product.
   


6. 
   Christian Crumlish - Grasping Social Patterns
   
   I will discuss a set of social design patterns I am framing out as Yahoo!'s pattern detective.
   


7. 
   Annalee Newitz - Why Giant Monsters Rule
   
   Giant Monsters 101 -- an intro to the greatest giant monsters, what they mean, and how to appreciate their mega-charms.
   


8. 
   Kathy Sierra - Kicking Ass
   
   How to make your users kick ass.
   

1. 
   Lane Becker - By the time I finish this talk, everyone in this room will want to run a marathon
   
   Why every person who spends their day in front of a computer should get up from the chair and run a marathon.
   



2. Gregory Dicum - Asking Questions
   
   Conducting interviews for bloggers and podcasters -- techniques, tricks, and pitfalls from offline journalism
   


3. 
   John Adams - Snarkatron
   
   Discusses Snarkatron,a social experiment which allowed audience members to interact with performers using SMS/RSS/WWW
   


4. 
   Salim Ismail - The Metaphysics of Growth
   
   There are core processes that govern how growth/evolution happens. We'll drill into them and how it affects technology
   


5. 
   Jim Edlin - Can the web become America's next polling place?
   
   Do we really need expensive, specialty machines from dubious companies to run elections, or can the Web do it better?
   


6. 
   John Adams - You Aren't From Around Here, Are You?
   
   What technical end users mean when they talk about Web 2.0, as observed in the field well away from Silicon Valley.
   


7. 
   Dan Shapiro - Make Money Fast: Where the dough is in mobile
   
   Overview of how to make money building software for mobile phones
   


8. 
   Ted Rheingold - Dogs on the Web
   
   Let's follow Ted into Dogster
   


9. Sean Bonner - How to cause global chaos with a checkbox
   
   Riot inducing feedback and fun times when redesigning a global blog network.